| "Take It Off" | ||||
|---|---|---|---|---|
| Single by Kesha | ||||
| from the album Animal | ||||
| Released | July 13, 2010 | |||
| Format | Digital download | |||
| Recorded | Conway Recording Studios, Los Angeles, California | |||
| Genre | Dance-pop, electropop | |||
| Length | 3:35 | |||
| Label | RCA | |||
| Writer(s) | Kesha Sebert, Lukasz Gottwald, Claude Kelly | |||
| Producer | Dr. Luke | |||
| Kesha singles chronology | ||||
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"Take It Off" is a song by American recording artist and songwriter Kesha, from her debut album, Animal. The song was written by Kesha Sebert, Lukasz Gottwald and Claude Kelly and it was produced by Dr. Luke with vocal editing done by Emily Wright. It was released as the fourth and final single from the album on July 13, 2010. "Take It Off"'s initial writing consisted of Kesha attending a drag show and becoming turned on by transvestite men taking their clothing off. The song is an upbeat dance pop song that uses heavy amounts of auto tune and utilizes an electro infused beat.
Critical reception of the song has been mixed to positive. A complaint amongst critics was the demonstration of overly processed vocals with the use of auto-tune. Other critics felt the song was a strong, irresistible dance-pop song, strictly made for the dance floor with a carefree message. Due to strong digital sales from the release of Animal, the song charted in the United States, the United Kingdom and Canada before being announced as a single. After being released as a single the song reached the top ten in Canada, Australia and the United States. "Take It Off" has sold over two million copies in the United States as of February 2011.
Two music videos for the single were released. The first video features Kesha and her friends on another planet dancing around in a mosh pit while slowly turning into star dust as they "Take It Off". The inspiration for the video was about taking off your inhibitions and being "raw and real." The second video features Jeffree Star and features a more dominant animal theme while drawing from 80's themed inspiration such as; Tron, David Bowie in Labyrinth, and Revenge of the Nerds. On August 13, 2010 Kesha performed "Take It Off" along side earlier singles "Your Love Is My Drug" and "Tik Tok" on NBC's Today Show.
Contents |
"Take It Off" was written by Kesha, alongside Dr. Luke and Claude Kelly. The song was produced by Luke with vocal editing done by Emily Wright. During an interview with Esquire magazine Kesha explained how the song was initially written, "I have a song [...] called 'Take It Off' about when I went to a drag show, and how really turned on I was by these transvestite men taking clothes off. I was like, What does that even make me?".[1]
"Take It Off" is an upbeat dominant dance-pop song that incorporates elements of electropop.[2] The opening of the song utilizes a "thumping, electro-infused beat with furious crescendos"[2] The chorus along with most of the song uses a "bubblegummy electro" beat[3] used with heavy amounts of auto-tune.[4] Daniel Brockman from The Phoenix described the song as "a heavily Auto-Tuned reworking" of "There's a Place in France".[5] Monica Herrera from Billboard however, felt that the song "lifted heavily from Robert Miles' 1995 trance-lite hit, "Children."[4]
According to sheet music published at Musicnotes.com by Kobalt Music Publishing, the song is written in common time with a moderate beat rate of 120 beats per minute. The song is written in the key of F minor and has the sequence of D♭–E♭–Fm as the chord progression.[6] Kesha's vocal range in the song spans from the note of F3 to the note of C5.[6] Music reviewer Bill Lamb commented on the lyrical writing of the song noting that the lyrics were symbolic, stating, "[the song] manages to expand out into an anthem about free expression [...] [a] celebration of the power of the night, and a bit of alcohol, to help shed inhibitions of the daytime."[7] Lamb further commented that the lyrics drew similar reference to that of Lady Gaga's commenting, "followers of Lady Gaga's Monster Ball Tour will be familiar with this point of view [about free expression]."[7]
Amar Toor from AOL Radio gave the song a positive review saying, "Much like the rest of the album, this new song is simply made for the dance floor. And, much like Kesha herself, the track seems to embody relentless, carefree hedonism at its best." He also noted, "And when Kesha talks about a 'place I know', where 'they go hardcore and there's glitter on the floor' in the style of a six-grade camp ditty, it's hard for anyone to not feel the urge to just take it off."[2] Bill Lamb of About.com gave the single four out of five stars. He was concerned with the overall lyrical depth and over-use of auto-tune but he complimented the song for its "irresistibly catchy beat and chorus" with a "celebratory mood of dropping inhibitions."[7] He noted that "with the volume turned up and the chorus encouraging you to 'take it off,' you may just feel inspired to follow the commands. The ultimate effect by the end of the song is very cathartic as it hints strongly that there is more to "take off" than simply clothing."[7]
Monica Herrera from Billboard magazine criticized the song for its demonstration of overly processed vocals noting how easily an artist can "get lost in a sea of auto-tone". She went on to state that it "make[s] it hard to tell whether the California party girl can actually sing".[4] Robert Copsey of Digital Spy met the song with a mixed review. He commented on the choice of the single, noting "the glimpses of emotion shown on her last offering, 'Your Love Is My Drug', are as long gone as her sobriety." Although he was not completely convinced he wrote, " [though] the vocals are more processed than a cheese string [...] the combination of a playful nursery rhyme hook and Dr Luke's bubblegummy electro production make this a pretty irresistible little dancefloor ditty."[3] He went on to give the single three out of five stars.[3] Fraser McAlpine of BBC met the song with a mixed review giving the song three out of five stars. Fraser criticized the choice of the song commenting, "there's a fear that if Kesha reveals that she's a sensitive young flower after all, with real feelings and a good, pure heart, her appeal with disappear like a soap bubble on a cactus, can it?".[8]
In January 2010, due to strong digital sales, the song charted in the United States, Canada, and the United Kingdom, debuting at numbers eighty-five,[9] forty-five,[10] and one hundred and twelve respectively.[11] In the United States, the song re-entered the Billboard Hot 100 at number ninety-two on the issue date of August 7, 2010.[12] The song steadily ascended the charts for six weeks before eventually reaching a peak of eight on its eighth week on the chart.[13] The song received Platinum certification by the Recording Industry Association of America (RIAA) for sales of 1,000,000 units in September 2010.[14] With this feat Kesha became the second lead artist, following Lady Gaga, to achieve four million selling songs in 2010.[15] The song later crossed the two million paid downloads mark in February 2011, becoming her fifth song to do so.[16] In Canada, the song ascended and descended the chart for twelve weeks before eventually dropping off the chart.[17] On July 13, 2010, the song re-entered the chart at eighty-six.[18] After ascending the chart for seven weeks the single reached an eventual peak of eight.[19] As of June 2011, the song has sold 2,134,000 copies in the United States.[20]
In the United Kingdom, the song was listed on the UK Singles Chart for one week, dropping off the following week.[11] On the issue date of August 28, 2010 the single re-entered the chart at forty-four.[21] After steadily ascending the charts, the song eventually reached a peak of fifteen.[21] In New Zealand, "Take It Off" entered the chart at thirty-two on the issue date of July 12, 2010. In the succeeding week the single rose ten spots to attain position twenty-two.[22] The song has since been certified gold by the Recording Industry Association of New Zealand (RIANZ).[23] After eight more weeks of steadily ascending the charts the single reached a peak of eleven on its tenth total week on the chart.[22] On August 22, 2010 the single entered the Australian Singles Chart at twenty-nine.[24] The song ascended the chart for three weeks eventually reaching a peak of five.[24] It has since been certified two times Platinum by the Australian Recording Industry Association (ARIA) for sales of 140,000 units.[25]
The original video for "Take It Off" premiered on Vevo on August 3, 2010.[26] It was directed by Paul Hunter and Dori Oskowitz.[27] Kesha revealed the main idea behind the video in an interview explaining that "[the video was] about [her] and all [her] hot vampire babe friends breaking into a hotel on another planet, and at the end we all turn into this beautiful stardust. Once you take it all off, all your inhibitions, your clothes, we're all made up of the same thing."[28] She explained that she did not want the video to just be about "Taking it off", that the message behind the video and the theme wasn't "just about taking off your clothes and rolling in glitter. It's also about taking off your inhibitions and being raw and real".[29]
The video starts off with Kesha seen on a motorcycle. She proceeds to walk as her friends follow behind her as they enter a motel area. As the chorus of the song starts, Kesha and her friends start to run around the motel dancing and jumping off railings. The friends gather around an empty pool and start tearing at each others clothing; While this is happening it is revealed they that are on a different planet and Kesha is seen rolling around in sand. Slowly as some of the friends start taking off their clothing, they begin to turn into star dust. The group starts to dance in the pool with some of the party goers exploding into dust. The remainder of the friends continue to dance in the dust that is now covering the bottom of the pool. As this is happening they all begin to lose different parts of their bodies as they explode into multicolored star dust. The video ends with everyone as dust with Kesha beginning to "unzip" herself as she turns into yellow dust.
Jocelyn Vena of MTV News met the video with a positive review. She noted that Kesha "manages to embrace her inner party animal and throw a neon-colored party at an abandoned motel in the middle of nowhere." She stated that "While the concept of "a lot of pretty people dancing at dusk" is pretty simple, the neon colors manage to amp up the video, as does the colored sand that's thrown around in the air and mixed with glitter." Her conclusion of the video and of Kesha was that as simple as it may be, "she manages to be both sexy and fun while rolling around in the desert."[30]
The song's second video was released via Kesha's YouTube account.[31] She revealed the video's completion, release and inspiration through a video description quote saying, "heyy to all my fans! so me [and] my friends were bored and we were really channeling some 80's [inspiration] (Tron, David Bowie in Labyrinth, and Revenge of the Nerds.) and we made this new video for take it off. it was really fun to make. i hope you guys like it".[31] The video was directed by Skinny.[32]
The video begins with a scene of a leopard with glowing blue eyes (later revealed to be Kesha) walking down an alleyway. The song's title flashes on the screen and the video pans to Kesha. She walks down the alleyway with two men who grab another man. Kesha spray-paints a dollar sign on his chest. They come to a party where she and her friends flash their tattooed dollar signs on their wrists and forearms in order to enter. As they enter, everyone starts dancing and the party-goers' faces are shown changing into different animals'. In the following scene, Kesha is seen sitting on a chair with two men by her side. Jeffree Star then approaches Kesha.[31] Kesha and Star engage in a choreographed dance battle; Star then shoots Kesha with a laser chain saw which she deflects with her bracelet, Kesha responds by shooting lasers out of her hands, killing Star. After the battle the party-goers crawl around Kesha and she is seen holding a gold cup with a blue foaming liquid spilling over the top of the glass. As Kesha gives the party goers a drink, their faces turn into different kinds of animals. The video ends with everyone dancing and turning into half animal humans, Kesha however, drinks from the cup and turns back into a leopard.
On August 13, 2010, Kesha performed "Take It Off" along side earlier singles "Your Love Is My Drug" and "Tik Tok" on NBC's The Today Show.[33] In the performance, she is seen wearing boots, fishnets, glitter shorts and a loose tank top. By the second verse, her dancers, that are dressed in black start to undress as the chorus starts, revealing gold shirts and tank-tops. The performance featured smoke machines with Kesha playing notes on an electric keyboard while crawling on the floor.[34] She has also performed the song in a set for BBC Radio 1's Big Weekend.[35] "Take It Off" was performed on November 21, 2010, at the 2010 American Music Awards.[36] The performance started off with Kesha opening with "Take It Off" while playing on the keyboard wearing a glowing robot helmet; she soon transitioned into "We R Who We R".[36]
Charts
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Year-end charts
Certifications
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| Order of precedence | ||
|---|---|---|
| Preceded by "If I Had You" by Adam Lambert |
Hungarian Airplay Chart number-one single December 6, 2010 – December 12, 2010 |
Succeeded by "If I Had You" by Adam Lambert |
| Country | Date |
|---|---|
| United States | July 13, 2010[57] |
| Australia | July 19, 2010[58] |
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